Ranveer Singh has never been one to let his style stay in a single lane. Now, that instinct for reinvention has found a new frame: the actor is Ray-Ban’s first-ever brand ambassador in India, representing both Ray-Ban and Ray-Ban Meta.
The partnership launches with “Frame Your True Self,” a campaign built around individuality and self-expression. It feels like a natural match for Singh, whose fashion choices are as bold and varied as his on-screen personas. One day, he might lean into sharp tailoring; the next, he can make an unexpected colour or statement accessory the whole conversation.
Classic frames meet smart technology
That mix of style and technology gives the campaign its central idea: eyewear can be both a personal signature and a useful everyday companion. The glasses keep the recognisable look of classic frames while adding features designed for life on the go.
A fitting face for a new chapter
With Singh fronting the campaign and Ray-Ban Meta Gen 3 arriving in India, the brand is giving its eyewear story a fresh local focus. The message is simple: choose the frame that feels like you, then make it part of your everyday life.
