The late King of Pop Michael Jackson will be starring in a series of Pepsi’s cola adverts.
The executor’s of Jackson’s estate have signed a deal with Pepsi, allowing the soda firm to use Jackson’s image for a new worldwide ad campaign which will coincide with the re-release of the star’s album Bad.
The images will also feature on some Pepsi cans plus consumers will get a chance to win downloads of remixes of his hits.
This new deal is quite ironic because it was apparently an incident on the set of a Pepsi commercial in 1984 that first got Jackson hooked on painkillers. His hair had caught on fire after a stunt went really wrong. The singer supposedly moved on from the bad experience and went on to work with Pepsi in 1988 and 1991.
A rep for his estate told TMZ.com that they were in the process of marketing the re-release of his 1987 album Bad and that teaming up with Pepsi was the best way to do that.
Image: P R Photos
