Teen actress Chloe Moretz is known for her interest in fashion. Apart from being a very nifty dresser, the talented young beauty is also regular at all high-end runway shows which is perhaps why Aéropostale has chosen her as its new ambassador. The mall saw its profits fall last year and they could use someone with Moretz’ appeal to spruce up their brand and attract new customers.
You’ll soon see Moretz in ad campaigns and promotional events for Aéropostale, but she’ll also be tweeting about the label and putting outfits together for the website.
Scott Birnbaum, a senior executive at Aéropostale, explained to Women’s Wear Daily that the reason they picked Moretz is because they know that customers will relate to her. He went on to reveal more of her duties like judging contests and heading their Teens for Jeans initiative.
Moretz will be a busy little bee in the foreseeable future. This high-profile project will compete for time with her other commitments, especially filming for the remake of Carrie in which she plays the title role.
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