Lancôme has officially welcomed Olivia Rodrigo as its newest global brand ambassador. The French beauty powerhouse, known for its elegance and innovation, has chosen the chart-topping singer-songwriter to join its prestigious roster, which includes other notable ambassadors like Emma Chamberlain, Joy Sunday, Nico Parker, and Lily Collins.
Olivia Rodrigo Becomes Lancome Latest Global Ambassador
In a statement celebrating the partnership, Françoise Lehmann, President of Lancôme International, expressed her excitement: “We are incredibly proud to welcome Olivia into the Lancôme family. Her striking personality, immense talent, and dedication to driving positive change resonate deeply with us. Olivia’s ability to turn personal experiences into universally relatable music is extraordinary. She has a rare gift for connecting with people of all ages, across different cultures and continents.”
Rodrigo, whose music has made an indelible mark on a global scale, echoed her excitement about the collaboration: “Beauty is all about embracing your individuality. In a world that often places unrealistic expectations on young women, it’s so important to celebrate what makes each of us unique. Lancôme represents timeless beauty, and I’m honored to be a part of their journey.”
Olivia Rodrigo Lancome Global Ambassador
Known for her raw and emotional songwriting, Olivia Rodrigo rose to fame in 2021 with her breakout hit “Drivers License” and her debut album Sour. Her sophomore release, Guts, debuted at No. 1 on the charts and has since amassed over 4.1 billion streams on Spotify. Rodrigo’s sold-out Guts World Tour, which spanned North America, Europe, Asia, and Australia, recently came to a close, with a Netflix documentary showcasing her electrifying Los Angeles performance.
Beyond her musical achievements, Rodrigo has also become a voice for social change. She founded Fund 4 Good, a nonprofit initiative that supports causes such as reproductive rights and the fight against gender-based violence. Her advocacy aligns with Lancôme’s core values, with Lehmann commenting, “Olivia embodies values of positivity, inclusivity, and authenticity. She’s not afraid to carve her own path, which makes her the perfect fit for our brand.”
Olivia Rodrigo is Lancome Latest Global Ambassador
This partnership signals a bold new direction for Lancôme, blending the brand’s storied legacy with the fresh, boundary-pushing energy of modern stars like Rodrigo. “What we love about Olivia is her genuine nature,” said Lehmann. “She challenges us to push the envelope and take the brand into new territories, both creatively and philosophically.”
Rodrigo’s appointment as Lancôme ambassador comes at a key moment in her career. Not only is she fresh off a record-breaking world tour, but she also took to social media just days before the announcement to tease the collaboration. In a playful Instagram story, Rodrigo shared a snap featuring her signature look—fluffy brows, winged eyeliner, a pop of pink blush, and a subtle brown lip liner—all complemented by Lancôme’s iconic Juicy Tubes Original Lip Gloss, a product also loved by fellow ambassador Emma Chamberlain.
With Olivia Rodrigo now on board, Lancôme continues to evolve, embracing a diverse range of ambassadors who embody both timeless beauty and modern-day relevance. The partnership promises to be a compelling chapter in the brand’s ongoing story, one that celebrates individuality, authenticity, and the power of self-expression.
Olivia Rodrigo 2024 Lancome Global Ambassador