Actress Blake Lively has always been known for her fashion sense. That’s why we’re not really surprised that Gucci has chosen her to be the face of their new scent ‘Gucci Premiere’.
Talking to Women’s Wear Daily about the selection, creative director of Gucci Frida Giannini praised Lively’s beauty and dressing style, commenting that her relative youth did not come in the way of exuding the poise needed for true glamor.
The new fragrance will launch in the US this September after making its world debut in the UK in July. However, the Nicolas Weinding Refn-shot ad will make its way to our television sets long before then.
Image: P R Photos
