Dua Lipa is bringing her beauty world to New York with a new DUA by AB pop up in the Meatpacking District.
Open from October 9 to October 25, the temporary space at 410 West 13th Street gives fans a chance to experience the skincare line in person rather than simply shop it online.
Created with Augustinus Bader Science, DUA by AB focuses on a streamlined approach to skincare, with products designed around everyday maintenance, hydration and glow. The pop up turns that philosophy into a more immersive experience, where visitors can try the products, explore the brand’s visual identity and get a closer look at Dua’s move into beauty.
The timing also feels smart. Celebrity beauty is crowded, so simply launching products is no longer enough. Pop ups create a stronger connection by making the brand feel tangible, social and shareable, especially in a neighbourhood like the Meatpacking District.
For Dua, the project feels like another extension of her increasingly polished personal brand. Music may still be the centre, but fashion, beauty and lifestyle are becoming more connected around her.
And New York is exactly the kind of city where that crossover makes sense.
