Wired earphones might be making another comeback, and Justin Bieber’s SKYLRK seems ready to push them straight into fashion territory.
The singer’s lifestyle label has quietly started teasing a new pair of wired earbuds, and Hailey Bieber has already been spotted wearing them more than once. No big campaign. No official launch event. Just Hailey casually stepping out in them and letting everyone notice.
Very subtle. Very effective.
Hailey Bieber Is Doing the Soft Launch
Hailey was recently photographed wearing a bright pair of unreleased SKYLRK wired earbuds while heading into Sushi Park in West Hollywood. The design is hard to miss.
The earbuds appear in bold shades including blue and green, with small illuminated details that make them look far more intentional than the plain white wired earphones many of us remember. Kylie Jenner has also been seen wearing a neon green pair, adding even more curiosity around the unreleased product.
At this point, it feels less like accidental product placement and more like a very smart tease. Hailey has long been good at making everyday objects feel suddenly desirable, and SKYLRK seems to understand that perfectly.
Wired Earphones, But Make Them Fashion
The interesting part is not simply that SKYLRK is making earphones. It is how they are being presented.
For years, wireless earbuds became the default because they were cleaner, smaller and easier to use. Wired headphones slowly became associated with older tech. Now that slightly nostalgic look is becoming cool again.
A visible cable can actually become part of an outfit, especially when it comes in strong colour rather than disappearing into the background. SKYLRK’s version appears to lean completely into that idea. This is tech designed to be seen.
SKYLRK Is Moving Beyond Clothes
SKYLRK launched as Justin Bieber’s independent fashion and lifestyle brand and has built a recognisable visual identity around oversized clothing, footwear and bold product design.
Audio now looks like the next chapter.
Justin first teased SKYLRK Audio in June, showing prototypes of unusual speakers and over ear headphones. At the time, there were no technical specifications, prices or confirmed release dates.
Since then, more unreleased products have continued to appear through Justin and people around him.
The wired earbuds are simply the latest piece of that puzzle.
The Glow Is Getting Attention
One detail already has fans talking. The buds themselves appear to light up while being worn, giving the product a slightly futuristic look despite the deliberately old school cable. That mix is clever.
The wire brings nostalgia. The lighting makes it feel new again.
It is easy to see why images of Hailey and Kylie wearing them have started circulating online. The product looks recognisable enough to feel familiar, but different enough to immediately make people ask what it is.
When Can You Buy SKYLRK’s Wired Earbuds?
That is still the big question. SKYLRK has not officially announced the price, specifications or release date for the wired earbuds. The brand’s official FAQ also makes it clear that it does not disclose future product release information.
The label has been teasing a growing collection of audio products for months, including speakers and headphones, but much of the range remains unreleased. So for now, Hailey and a few famous friends appear to have early access while everyone else waits.
Could Wired Earphones Actually Be Cool Again?
Maybe.
Fashion loves taking something that once felt outdated and bringing it back with just enough attitude to make us reconsider it. And wired earphones have all the ingredients.
They are nostalgic, instantly recognisable and visually much more noticeable than tiny wireless buds. Give them bright colour, glowing details and Hailey Bieber wearing them to dinner, and suddenly an old piece of tech starts looking like an accessory again.
That might be the cleverest thing about SKYLRK’s approach. The brand is not just trying to sell headphones.
It is trying to make you want the wire back.
