Paris Hilton has teamed up with Loop Earplugs for a new limited-edition collaboration that is very much on brand for her: practical, playful and unapologetically pink.
The Paris Hilton x Loop Engage 2 earplugs rework Loop’s everyday noise-filtering design in a custom Paris Pinkfinish, complete with Hilton’s signature on the carry case. The collaboration launched globally on August 18, 2026.
The idea behind the partnership is simple. Hilton’s life moves between family, travel, business, DJ sets and public appearances, so the product is positioned as a way to filter out background noise without completely disconnecting from what is happening around you.
Loop says the Engage 2 model reduces distracting background noise by up to 16 dB, while still allowing conversations to remain clear. That makes it more suited to restaurants, social gatherings, workspaces, travel and other busy environments rather than situations where someone wants to block out sound entirely.
Paris Pink, Naturally
Of course, this would not be a Paris Hilton collaboration without a little sparkle.
Hilton was involved in co-designing the limited-edition version, and the colour choice was hardly surprising. She said she wanted the earplugs in “Paris Pink,” adding a more playful, fashion-led feel to what is usually seen as a purely functional accessory.
The set also comes with a compact keychain carry case, making it easy to keep the earplugs close at hand while travelling or moving between events.
The collaboration also fits neatly into Loop’s wider strategy of turning hearing protection into something people actually want to wear. The Belgian brand has previously worked with names and events including Tomorrowland, Coachella, McLaren Racing and Swarovski, placing its products somewhere between functional earwear and lifestyle accessory.
For Hilton, the partnership feels like a natural extension of the polished but playful image she has built over the years. The product may be designed to turn the volume down, but visually, it is doing anything but blending in.
And really, if anyone was going to make earplugs look like part of an outfit, Paris Hilton was always a pretty good choice.
