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Selena Gomez’s ”Rare Beauty” Expands its Territory

Selena Gomez’s cosmetic brand Rare Beauty will soon be available internationally. Singer turned actress Selena Gomez launched her cosmetic collection in September 2020 and it was only available at Rare Beauty online store and Sephora stores across the US, Mexico and Canada.

Selena Gomezs ‘Rare Beauty Expands its Territory

Recently, the brand made the announcement via twitter saying the products will soon be available at Sephora stores in locations across Asia, Australia, New Zealand , the Middle East & Europe. 

Rare Beauty Cosmetics bu Selena Gomez

Living up to the brand’s mission around beauty, self-acceptance and mental health, Rare Beauty aims to raise $100 million over the next 10 years through the Rare Impact Fund. Along with the funds raised by the partners, 1% of all Rare Beauty sales will be donated to the fund which aims to increase access to mental health resources. Such a thoughtful initiative!

Selena Gomez cosmetics brand Rare Beauty

Image: Rare Beauty, Selena Gomez

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