Dior has chosen Rome as the venue for its Spring 2026 cruise collection, marking a significant event in the fashion calendar. The show, set for Tuesday, May 27, 2025, will be held in the Italian capital, a city close to the heart of Dior’s creative director, Maria Grazia Chiuri.
Dior has chosen Rome as the venue for its Spring 2026 cruise collection
The brand described the choice as a tribute to the enduring cultural ties between Italy and the fashion house, which have been strong since its foundation. However, the exact location of the show remains a mystery. This decision follows a trend of luxury fashion houses turning to Italy for their upcoming cruise collections. Chanel has chosen Lake Como for its show on April 29, 2025, while Gucci will present its collection in Florence on May 15, 2025.
Max Mara has selected Naples for its Resort 2026 presentation in mid-June 2025. The choice of Italy is seen as a way for these brands to connect with the country’s rich cultural heritage while also being more cost-effective. The slowing sales of luxury goods in recent times make it prudent for brands to choose iconic locations like Italy that offer both grandeur and a more manageable cost compared to distant or exotic destinations.