Loewe is not interested in making winter look quiet.
For its Fall 2026 campaign, the Spanish fashion house takes cold weather dressing somewhere much more playful, mixing sculptural coats, furry textures, sharp colour and oversized proportions against a stark snowy landscape.
The campaign builds on the Fall Winter 2026 collection by Jack McCollough and Lazaro Hernandez, whose second season at Loewe pushed craftsmanship in a more joyful, experimental direction. On the runway, the duo played with sculpted shearling, exaggerated outerwear, graphic checks and intense shades of yellow and orange. That same energy carries straight into the campaign.
Winter, But Make It Loud
The snow does a lot of work here. Instead of competing with the clothes, the almost blank white landscape becomes the perfect backdrop for Loewe’s colour story.
A vivid orange jacket suddenly feels even brighter. Taxi yellow looks almost electric. Deep purple becomes richer. Even a simple black coat feels more graphic when surrounded by snow.
There is nothing muted about this winter wardrobe. And that is precisely the point.
Julia Garner Plays With Texture and Proportion
One of the standout campaign looks pairs a bright yellow oversized knit with a black textured skirt, finished with white and black shoes and a structured dark leather bag.
The sweater hangs loose and exaggerated through the sleeves, while the skirt introduces a completely different surface underneath. The contrast makes the look feel instinctive rather than overly coordinated.
Another image pushes the texture story much further.
A fitted brown upper section gives way to huge pale faux fur sleeves and a furry lower half, creating an almost surreal hourglass effect. Black tights keep the styling grounded, while a pale yellow bag brings in one unexpected flash of colour. It is strange in exactly the right way.
Florals Meet Corduroy
Another strong look brings together a green floral high neck top with rich brown corduroy trousers.
The combination could easily feel vintage, but Loewe makes it sharper through fit and proportion. The floral top sits close to the body, while the trousers are heavier and more tactile. White furry cuffs peeking from the sleeves add another small layer of visual surprise.
This is one of the quieter outfits in the campaign, but it says a lot about the collection.
Texture does not always need to be dramatic. Sometimes the interesting part is simply putting two fabrics together that should not obviously work.
Outerwear Becomes Sculpture
The biggest fashion message, though, is outerwear. Loewe treats jackets and coats almost like objects.
One oversized orange jacket is built with an enormous sculpted collar that twists around the neck and shoulders. Another bright yellow jacket opens around black detailing and exaggerated sleeves, finished with futuristic mirrored eyewear.
There are also severe black coats with rounded shoulders and cleaner tailoring, creating a useful contrast to all that volume. This is cold weather clothing, but function is only half the conversation. Shape is the other half.
Checks Get Distorted
Checks appear throughout the collection, but there is nothing traditional about them.
One look features a voluminous black and grey checked jacket with huge rounded sleeves, worn with slim black trousers and a patchwork checked bag in purple and orange. The mixed scales of pattern keep the eye moving.
Elsewhere, a black and white knitted sweater combines several different checks and graphic motifs at once, paired with brilliant orange trousers. It sounds chaotic. Visually, it works because the colour blocking is so confident.
Lil Yachty Brings a Strong Menswear Moment
Lil Yachty’s campaign images lean into the same exaggerated outerwear language.
In one look, he wears an oversized orange technical jacket over black, letting the colour and sculptural collar do all the work.
Another image goes in the opposite direction with a long black double breasted coat worn in falling snow, styled with bright pale boots and a blue and black bag.
It is cleaner, more severe and surprisingly elegant. The contrast between those two looks captures the campaign nicely.
Loewe can be loud one second and restrained the next.
The Bags Refuse to Behave Like Accessories
The bags deserve their own moment because they are not styled as polite finishing touches. They are part of the visual story.
A black bag trimmed heavily with fur almost becomes part garment, part object. Another structured bag appears in icy pale blue against a red surface covered in water droplets, making the still life feel almost futuristic.
Other bags pick up the campaign colours through yellow, brown, blue and graphic check. Nothing feels placed there simply to complete an outfit.
The accessories have personality of their own.
Cold Weather Dressing With a Sense of Humour
The best part of the Loewe Fall 2026 campaign is that it never takes winter too seriously. There are practical references everywhere. Heavy coats, technical jackets, knitwear, fur textures and snow ready footwear.
But then Loewe stretches everything. Sleeves get bigger. Collars get stranger. Colours get louder. Fur becomes almost cartoonishly tactile.
McCollough and Hernandez have described making as an expression of joy, and that idea feels particularly visible here. The craftsmanship is serious. The mood is not.
Glamcheck Verdict
Snow outside. Fashion chaos inside. Loewe makes winter look wildly fun.
