Haus Labs has found a face with exactly the kind of presence this campaign needs.
Philippine Leroy Beaulieu, best known for Emily in Paris, fronts the brand’s latest Triclone Skin Tech campaign, bringing her unmistakable French polish and grown woman confidence to a beauty category that is too often obsessed with looking younger. The casting feels smart because the message is not really about transformation. It is about refinement, individuality and letting skin still look like skin.
Beauty With Character
There is something refreshing about seeing Philippine in this context. Her appeal has never been about looking overworked or overly perfected. She has presence, sharp features and a very specific kind of elegance that feels lived in rather than manufactured.
That makes her a natural fit for Haus Labs, especially for a campaign built around confidence rather than age. Philippine has said she believes confidence comes from embracing who you are and allowing yourself to evolve, and that idea sits comfortably with the brand’s emphasis on self expression.
Skin First, Coverage Second
The hero products are the Triclone Skin Tech Foundation and Triclone Skin Tech Concealer, both positioned as makeup skincare hybrids rather than heavy complexion products.
The foundation offers medium coverage with a naturally luminous finish and comes in 51 shades, while the concealer is designed for 12 hour wear with medium coverage and skincare focused ingredients including fermented arnica, BioFerment 7 Complex, caffeine and niacinamide. Haus Labs says the concealer is intended to brighten, hydrate and visibly de puff while still feeling weightless on the skin.
That formula story matters here because Philippine’s casting would feel wrong in a campaign selling a completely masked complexion. The point is not to erase every line or trace of texture. The beauty of the campaign is in leaving enough reality behind.
Why the Casting Works
Beauty advertising has spent years talking about inclusivity, but age still tends to be treated as a separate conversation. This campaign quietly pushes against that.
Philippine brings sophistication without becoming a token “mature beauty” face. She is simply glamorous, confident and visually compelling, which is exactly how the casting should feel.
There is also a nice tension between her very French, slightly intimidating elegance and Haus Labs’ more expressive, experimental identity. Instead of cancelling each other out, the two meet somewhere interesting in the middle.
Glamcheck Take
This is one of those beauty partnerships where the face actually adds something to the product story.
Philippine Leroy Beaulieu makes the Triclone message feel believable because her beauty has never depended on looking overly polished or age erased. The skin still has character, and that is the whole point.
For anyone recreating the mood, keep the base light, focus on luminosity and targeted concealing, and resist the urge to cover everything. A little texture is not the problem. Flat, overworked skin usually is.
