Calvin Klein has found an ideal match for its latest underwear story in Teyana Taylor, whose presence brings strength, rhythm and an effortless sense of confidence to the new Perfectly Fit Custom Lift bra campaign.
For Fall 2026, the brand moves away from static lingerie imagery and instead focuses on how underwear looks and feels in motion. Directed by Gordon von Steiner, the campaign plays into Taylor’s background as a dancer and performer, with the visuals built around movement, close-ups and choreography rather than overly staged posing.
Set to Tina Turner’s “The Best,” the film has a polished but energetic feel, allowing Taylor’s physicality to become part of the campaign’s language.
Fit Is the Real Focus
At the centre of the launch is Calvin Klein’s Perfectly Fit Custom Lift bra, designed with size-specific padding intended to create a more natural lift.
The construction is lightweight, with smoothing wings and a cleaner finish that keeps the focus on comfort as much as shape.
The wider Perfectly Fit range also includes the Custom Lift Demi Bra, Wirefree Triangle Bra and Lace Push Up Bra, giving the collection several different levels of support and structure.
Why Teyana Taylor Works
Taylor brings something important to the campaign beyond celebrity appeal.
She moves with confidence, and that makes the product story feel believable. The bras are shown on a body that is active rather than posed, which helps underline the collection’s emphasis on fit and freedom of movement.
There is also a personal connection. Taylor has spoken about growing up seeing Calvin Klein’s iconic campaigns across New York, making this collaboration feel like a full-circle moment in her career.
The final result stays true to Calvin Klein’s strongest visual codes: minimal styling, strong casting and a clear focus on the body.
But with Teyana Taylor in front of the camera, the campaign has more energy, more personality and a sense of movement that keeps it from feeling too familiar.
