M&S is giving lingerie a more indulgent update with a new collaboration with British label Coco de Mer, bringing together everyday wearability and a much more sensual design language.
The 24 piece collection arrives at a fitting moment, with M&S celebrating 100 years of fashion and Coco de Mer marking its 25th anniversary. Rather than feeling like a simple high street collaboration, the range leans into confidence, texture and lingerie that feels designed as much for the wearer as for the occasion.
Fronted by London born model Alva Claire, the campaign keeps the mood strong and self assured. The message is clear: lingerie does not need to wait for a special moment. It can simply be part of how you want to feel.
The collection is split into four distinct stories. Reverie plays with emerald satin and Art Deco inspired embroidery, while Belle softens things with eyelash lace in black and crimson. Enigma brings in metallic detailing and a more glamorous boudoir mood, while Siren moves into midnight blue satin, floral embroidery and sharper cut outs.
What works here is the balance. Coco de Mer brings the fantasy, while M&S keeps the fit, sizing and practicality grounded.
The result is lingerie that feels elevated without becoming intimidating, and sexy without trying too hard.
