Bollywood actress Malaika Arora Khan launched the charity-themed campaign ‘Taiwan Excellence Cares’ at Hotel ITC Grand Central in Mumbai, India on September 1.
Malaika Arora Khan at ‘Taiwan Excellence Care’ Charity Campaign
Malaika is the celebrity face of Taiwan Excellence, a campaign that brings glamorous lifestyle choices to growing markets in India, China Vietnam and Indonesia. The campaign has been organised by Taiwan’s Ministry of Economic Affairs and the Bureau of Foreign Trade.
Malaika Arora Khan Launches ‘Taiwan Excellence Care’ Charity Campaign
Although its main aim is lifestyle and luxury, the campaign also hopes to raise money for charity through online social media. The Taiwan Excellence Cares campaign does not ask for donations from readers or consumers. Rather, they have offered to make a donation to charity if people simply sign up for the campaign. Like putting your signature down but getting someone else to pay the money.
Malaika Arora Khan ‘Taiwan Excellence Care’ Charity Campaign
All you have to do to participate is log on to the campaign’s official website, and sign up with your Facebook or Twitter account. The campaign will then donate $1 US dollar toward a charitable foundation.
Taiwan Excellence Cares hopes to raise a minimum of $40,000 through the online campaign alone.
Malaika Arora Khan in blue dress at ‘Taiwan Excellence Care’ Charity Campaign
Malaika Arora Khan ‘Taiwan Excellence Care’ Charity
Malaika said she was proud to be the organisation’s ambassador for the last three years and that although she enjoyed all her time with them, she was most passionate about the charitable campaign since it was what she really cared about. She added that it felt good to be a part of something which meant so much to her.
Malaika Arora Khan blue gown at ‘Taiwan Excellence Care Charity’ Campaign
Image: IANS