30 year old Julia Restoin- Roitfeld has been named the new face of Lancôme cosmetics. Julia who is the daughter of French Vogue’s editor-in-chief Carine Roitfeld will represent a new collection ‘Ultra Lavande’ which will begin retailing in the spring of 2011. The beauty giant has had some very famous brand ambassadors including Julia Roberts, Anne Hathaway, Kate Winslet, Penelope Cruz and Juliet Binoche.
Julia has already modeled for brands like Gap, Jil Sander fragrances and Rock&Republic amongst others.