Taking the role as the Creative Director for international optic company Polaroid very seriously, Lady gaga took on to stage to debut Polaroid’s new range of Grey Label products. The launch was held at the 2011 International Consumer Electronics Show at the Las Vegas Convention Center on Thursday.
Gaga helped introduce a mobile printer, an instant digital camera and camera glasses – all of which form part of the Grey Label series. About the product, Gaga told MTV News that her aim was to help create a product which people would love to use in this digital era.