Lily Allen is back with Intimissimi, and her second campaign for the Italian lingerie brand feels even more assured than the first.
After joining the brand as its UK ambassador earlier in 2026, the singer returns for Fall Winter 2026, fronting a new campaign photographed by Mel Bles. This time, the mood is intimate, polished and very grown up, with soft lighting, rich navy tones and delicate floral lace doing most of the work.
What makes the campaign interesting is that it does not try too hard. There are no complicated sets or oversized fashion theatrics. Instead, the focus stays on Lily, the lingerie and the textures.
Lily Allen Brings Her Own Energy to Intimissimi
Lily has always had a very recognisable personal style, somewhere between playful British cool and something a little rebellious. That contrast works surprisingly well with Intimissimi, a brand better known for romantic Italian lingerie, silk and polished femininity.
In the new campaign, that difference becomes the strength. Lily does not look overly styled or transformed. She still feels like herself, but placed inside a softer, more luxurious visual world. That balance helps the campaign feel less like a traditional lingerie advertisement and more like a portrait of confidence.
The partnership originally began with the brand’s Spring Summer 2026 campaign and now continues into a second season, suggesting that Lily is becoming a more established part of Intimissimi’s current identity.
The Pretty Flowers Collection Takes Centre Stage
The main focus of the Fall Winter 2026 campaign is Intimissimi’s Pretty Flowers collection, one of the brand’s signature lingerie lines.
Lily wears floral lace pieces in a sophisticated navy and ivory palette, with the contrast between dark blue and pale detailing giving the lingerie a richer feel for the colder season. In some images, the lace is layered with a crisp white silk shirt, making the styling feel more relaxed and wearable rather than overly staged.
That styling choice works particularly well because it shows how lingerie can become part of an overall look rather than something completely separate from clothing.
The white silk against dark lace feels classic, but Lily’s slightly undone attitude stops it from looking too perfect.
The Sofia Balconette Is Lily’s Pick
The Pretty Flowers range includes several different bra shapes, designed for different levels of support and different preferences.
Lily has singled out the Sofia balconette bra as one of her favourites, praising its shape and structure while still keeping the design stylish.
That detail is actually quite important to the campaign. Rather than selling lingerie purely on appearance, Intimissimi is also pushing the idea that fit and structure matter. The collection is meant to feel beautiful, but still practical enough to wear regularly.
That makes the campaign much more relatable than lingerie imagery built only around fantasy.
Silk Gives the Campaign a Softer Side
Alongside floral lace, Lily also models pieces from Intimissimi’s premium silk line.
The silk adds a different texture to the campaign, making the overall mood feel softer and more luxurious. The mix of silk shirts with lace lingerie also creates that effortless, slightly undone look that works particularly well on Lily.
It is not about looking overly polished. It is about looking comfortable in something beautiful. That is probably the clearest visual message running through the campaign.
The Colours Feel Made for Fall
While navy and ivory lead the campaign, the Pretty Flowers collection also comes in shades including black, cream, red and dark brown, alongside seasonal colours such as blue, purple and multicoloured floral prints.
That gives the collection a much wider mood than the campaign images alone suggest. Navy feels sophisticated and easy for everyday wear. Dark brown brings a warmer fall feeling. Red is naturally more dramatic, while cream offers something softer and more romantic.
It also makes the collection easier to style around different wardrobes and personal tastes.
Why This Partnership Works
Lily Allen is not the most predictable lingerie ambassador, and that is exactly why she works.
She brings personality to a category that can sometimes become overly polished or overly serious. There is a little humour and confidence in the way she carries the clothes, but she never distracts from them.
Intimissimi, meanwhile, brings Italian craftsmanship, lace and silk into Lily’s world without trying to change her personality.
The result sits somewhere between elegance and attitude. And that combination feels much more interesting than simply putting another model in pretty lingerie.
A More Relaxed Version of Lingerie Glamour
The strongest thing about the Fall Winter 2026 campaign is how relaxed it feels. The setting is intimate, the styling is clean and the clothes are allowed to speak through texture and fit rather than excessive decoration.
Lily’s presence keeps the campaign from becoming too delicate or predictable. She adds just enough edge to make the lace and silk feel modern. That is probably why Intimissimi bringing her back for a second season makes sense.
Glamcheck Take
Lily Allen and Intimissimi are an unexpectedly good match. The brand brings the lace, silk and Italian polish. Lily brings the personality.
For Fall Winter 2026, the result feels confident, intimate and refreshingly uncomplicated.
