Victoria’s Secret Fashion Show 2024: A Dazzling Comeback in Brooklyn

On October 15, 2024, the Victoria’s Secret Fashion Show made a spectacular return after a six-year hiatus, captivating audiences in Brooklyn, New York. Once a staple of primetime viewing from 1995 to 2018, the show was canceled in 2019 amid significant industry changes, including the body positivity movement, transgender rights advocacy, and the #MeToo movement, all of which challenged the traditional ideals of beauty that Victoria’s Secret had long upheld.

Victoria’s Secret show 2024 – Candice Swanepoel

A New Vision for an Iconic Brand

The company’s executives recognized the need for a fresh direction. Following a series of controversies—including connections between L Brands’ CEO Les Wexner and Jeffrey Epstein, as well as outdated remarks from former Chief Marketing Officer Ed Razek—the brand vowed to evolve. In May 2024, Victoria’s Secret announced that the show would return, promising to reflect a new set of values while retaining the glamour and excitement that fans loved.

Victoria’s Secret Show 2024 – Grace Elizabeth

The 45-minute event was streamed on Amazon Prime Video and social media platforms, marking its first-ever all-female musical lineup, a move that underscored its commitment to empowerment.

Star-Studded Models and Performances

The Victoria’s Secret 2024 runway showcased a mix of iconic models who had previously walked for the brand and new faces making their debuts. Among the returning supermodels were Gigi Hadid, Bella Hadid, Jasmine Tookes, Behati Prinsloo, Barbara Palvin, Taylor Hill, and the legendary Adriana Lima, who returned after her retirement in 2018. The show also welcomed fashion icons like Claudia Schiffer, who graced the runway for the second time since 1997, and introduced high-profile debuts for models including Kate Moss and Carla Bruni.

Ashley Graham – Victoria’s Secret Fashion Show debut

A highlight of the Victoria’s Secret 2024 runway night was the appearance of Ashley Graham, who expressed her excitement about representing curvy women on the runway. Graham, a body activist and mother of three, had previously hesitated to join the brand due to its controversial past but was encouraged by the promise of expanded size representation.

The evening concluded with a show-stopping performance by Cher, who delivered powerful renditions of “Strong Enough” and “Believe,” alongside performances from K-Pop star LISA and South African singer Tyla.

Cher performs at Victoria’s Secret Fashion Show 2024

Mixed Reception and Future Prospects

While the return of the Victoria’s Secret Fashion Show 2024 was celebrated by many, it also faced criticism for not fully meeting its inclusivity promises, particularly concerning plus-size representation. This feedback highlights the ongoing challenge for the brand as it strives to redefine its identity in a competitive and rapidly changing market.

Financially, Victoria’s Secret has struggled in recent years as competition in the lingerie sector intensified. The show’s revival, which once drew in over 12 million viewers at its peak, is a strategic move aimed at reclaiming market share and re-establishing the brand’s relevance among younger consumers.

Victoria’s Secret 2024 runway pics

The Victoria’s Secret Fashion Show 2024 marked a significant turning point for the brand, blending nostalgia with a commitment to inclusivity and empowerment. As it steps into this new era, the event reflects broader societal changes in the fashion industry, signaling a willingness to embrace diversity while celebrating the glamour that has long been its hallmark. With this comeback, Victoria’s Secret hopes to not only revive its past glory but also to pave the way for a more inclusive future in fashion.

Gigi Hadid – Victoria’s Secret show 2024