
Hailey Bieber is making a strong case for lace, and she’s not stopping at a little lace trim! The model and Rhode founder stars in Calzedonia’s latest campaign, embracing a daring head-to-toe look that puts the spotlight firmly on the Italian brand’s new lace collection.

Photographed lounging on a bed, Hailey wears a sheer black floral lace top featuring long sleeves and an elegant boat neckline. She pairs it with matching floral lace tights layered over black underwear, creating a coordinated look that’s both delicate and edgy.
The styling is refreshingly minimal. Her glossy, centre-parted bronde bob falls naturally around her face, while soft rosy makeup, glowing skin and delicate drop earrings add a polished finish. In another campaign image, an oversized black leather jacket brings a tougher, street-style edge to the romantic lace.
The campaign highlights Calzedonia’s Floral Lace Top and matching Lace Tights, showing how hosiery can become the centrepiece of an outfit rather than simply an accessory.
Having joined Calzedonia as a global digital brand ambassador earlier this year, Hailey continues to bring her signature effortless style to the label.
And with this latest campaign, she’s proving that lace isn’t just about romance. It can have plenty of attitude, too!