Hindi entertainment channel Bindass announced a new music channel ‘Bindass Play’ which will be launched on 1st October. The event took place in Mumbai, India on September 24, 2014. The new channel will cater to music lovers with preppy music for the morning and down tempo music through the night. Bindass Play will play select music based on the choice of the viewers which will be gathered through social media and SMS requests. With the tagline ‘Saath Hain Toh Baat Hain’, the channel is striving to be India’s first crowed sourced channel with its motto: to inspire, to celebrate, to empower.
Sidharth Roy Kapur during the launch of Bindass Play
Bindass Play is a premium channel which will be available at a higher package than the other channels. It is distributed across analog and digital and will be available through DTH and MSOs.
Disney India MD Sidharth Roy Kapur was spotted interacting with the media during the event. He was dressed in semi formal attire, blue denim jeans, grey shirt, black formal jacket and black formal shoes.
Sidharth Roy Kapur 2014
Popular Bollywood singer Mika Singh enthralled the crowed with his performance at the launch of BIndass Play. Known for his preppy numbers and vibrant stage presence, he kept the crowds going crazy with his popular Bollywood songs. He was dressed in an all black look with black jacket, black trouser, black shoes and not to forget his trademark shades and scarf.
Mika Singh 2014
Mika Singh during the launch of Bindass Play