Disney and Phillips have tied up to bring a range of cartoon-themed lighting for kids. The new Imaginative Light range was launched in New Delhi, India on July 23, 2014 by Bollywood actress Mandira Bedi and her son Vir.
Disney Partners with Phillips and Amazon India
The range of products includes night lamps, projectors, flash lights and micro lights priced between INR 800 and INR 5,300. Nirupan Sahay, the subcontinent president of Phillips India Lighting, said that the new lighting range aimed to transform a child’s bedroom into a more imaginative place for them to read, play and sleep.
Disney and Phillips bring a range of cartoon-themed lighting for kids
The target demographic is kids between 3 to 7 years. For now, the products will only be available on Amazon India’s ecommerce platform.
Mandira Bedi with son Vir at Disney cartoon-themed lighting for kids Launch
Mandira Bedi with son Vir at Disney cartoon-themed lights for kids Launch
Mandira Bedi with son Vir
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