“GAP” launches 1969 jeans trend
Celebrating 40 years of denim experience, Gap has re-launched its all-new 1969 Premium Jeans. Named in honor of Gap's debut year, 1969 Premium Jeans, have been redesigned and stylised to assimilate some newer trends and styles at various level of design, from fabric to fasteners, closures and fit to design and production. The new collection has been created to bring forward premium washes styles and a fit to accommodate various body-types.
Keeping in mind the recession, the jeans can be purchased at an affordable price. Gap is confident its fresh collection can stand up to many expensive premium brands.
On 20 August, Gap hosted the largest acoustic concert nationwide at about 700 stores. Shoppers also received discounts on their favorite denim styles.