After a short stint of two seasons as the Art Director at Paco Rabanne, apparently reviving the brand, Manish Arora is back with yet another milestone.
‘Indian’ by Manish Arora launched at DLF Emporio New Delhi
This time the women’s ethnic wear brand BIBA has collaborated with Arora to open up a higher end luxury ethnic wear brand named Indian by Manish Arora.
‘Indian’ by Manish Arora launched at DLF Emporio New Delhi
The first boutique for Indian opened on Thursday 20th December 2012 at the DLF Emporio, New Delhi – which houses big International names like Dior, Burberry, Namrita Joshipura, Tarun Tahiliani and Rina Dhaka.
‘Indian’ by Manish Arora launched at DLF Emporio New Delhi
Explaining the collaboration, Siddharath Bindra, the managing director at BIBA explained they were looking to expand in the luxury and bridal wear segment and hence Manish Arora was the obvious choice.
Indian by Manish Arora
Manish Arora on the other hand was quoted as saying that his designs would become more accessible as the starting price points are much lesser than his own line.
Indian by Manish Arora
With Arora’s signature aesthetics, bold use of colors and interesting visual prints we are hoping the Brand ‘Indian’ will take off with its elite consumers.
Indian by Manish Arora
At the Indian by Manish Arora store you can expect to shop for anarkali suits, kurtas and western outfits under the wide range bracket of Rs. 2500 to 2 Laks.
Ambika Pillai, Joey Mathews, Gauri Khan and Payal Pratap are amongst some the people spotted at the event.
The store entrance was a shocking pink and we particularly adored the apt font used to brand Indian.
IANS
