The new fashion store Hue was launched on Hughes Road in Mumbai, India on January 16, 2014. The store will feature designs from some of the top-notch talent in the country like Rocky S., Masaba, Krishna Mehta, Pooja Kapoor and Manish Arora, to name just a handful.
The launch was attended by several celebrities eager to get a first look at what the brand has to offer. Here are some of the best-dressed traditional ensembles ladies at the event.
Mandira Bedi 2014
Mandira Bedi has been doing quite a number with her saris and this one was no different. She sported a lovely gold one with black accents.
Mandira Bedi at Hue Store Launch in Mumbai
The blouse was quite eye-catching as it had a sleek, low cut and sheer sleeves that ended in opaque fabric on the wrists. A red bindi and red clutch rounded off her look.
Amrita Puri cast a spell with her folksy lehenga choli. The choli was a full sleeve beige number with tie-up detailing on the waist while the lehenga was off-white with traditional embroidery in modern colors.
Amrita Puri at Hue Store Launch in Mumbai
Kajal Aggarwal wore a yellow maxi dress that had a distinctive ethnic edge thanks to the peach collar and the pattern on the hemline of the skirt. It was a light, breezy look which she rounded with a silver and nude clutch and natural hair and makeup.
Kajal Agarwal at Hue Store Launch in Mumbai
Model Alesia Raut was stunning in a red and bronze sari. She was pulling off one of the heavier looks of the day but managed to make it look like a breeze.
Neha Sharma rocked a blue anarkali with white floral embroidery emblazoning the bodice entirely as well as running vertically down the lehenga.
Neha Sharma at Hue Store Launch in Mumbai
She shunned heavy jewellery but we do like the statement ring and ethnic jhumkas that she accessorised with.
Neha Sharma 2014
Paras Modi and Sonam were also at the event, she in a summery white maxi dress and he in blue jeans and a yellow Nehru shirt.
Paras Modi and Sonam
Vishakha Singh stole the show in a beautiful off-white anarkali ourfit which had a very dramatic vibe thanks to the red, copper and gold on the dupatta and hem.
Vishakha Singh at Hue Store Launch in Mumbai
She brought her own brand of drama with very statement earrings and a bouffant hairdo.