Bollywood heartthrob Arjun Kapoor, the new brand ambassador of Hero Cycles launched a new limited ‘AK’ edition range of bikes at an event held in New Delhi on June 30th.
In true filmi style, the event unveiled with a magic show and a special act was performed to introduce Arjun Kapoor. The actor strode on the stage to the tunes of the song ‘Tune Maari entri yaar’ from his film ‘Gunday’.
Arjun Kapoor launches a limited edition AK celebrity sports cycle from Hero Cycles
Speaking on the occasion, Arjun called his association with Hero Cycles – a match made in heaven! He disclosed that he grown up cycling on Hero cycle and he could easily co related his childhood days to cycling. As put it, he was a consumer before being an actor and thus, it was a genuine match made in heaven.
To the delight of the audience, Arjun also cycled on the stage and personally signed the cycle thus, launching the limited edition celebrity sports cycle. The range has been named ‘AK’ after Arjun Kapoor and the range will feature the actor’s signature. A wide range of color option will be available for the people to choose from but only 3,000 of these units will be released.
AK celebrity sports cycle from Hero Cycles
Pankaj Munjal, co-chairman and managing director, Hero Cycles said that they were ecstatic that Arjun Kapoor, a youth icon has now been associated with the brand. He was the perfect choice to represent Hero Cyles and its ethos to the public.
The AK edition has been priced at Rs. 6,000/- and will be available on e-commerce sites like Flipkart, Snapdeal, Amazon, Paytm and HealthKart besides at the Hero Cycles retail shops across the country.
Arjun Kapoor Launches AK celebrity sports cycle from Hero Cycles
Arjun Kapoor 2015