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You are here: Home / Cinema / Huma Qureshi & Kunal Kapoor Launch “Chicken Khurani Recipe Hunt”

Huma Qureshi & Kunal Kapoor Launch “Chicken Khurani Recipe Hunt”

October 15, 2012 by benaifer

 

In a bid to garner publicity for their upcoming film “Luv Shuv Tey Chicken Khurani”, producers have launched something they call the Chicken Khurani Recipe Hunt in Mumbai with a reward of ten lakh rupees for whoever finds the recipe in time for the film’s premiere on November 2.

Huma Qureshi Kunal Kapoor Launch Chicken Khurani Recipe HuntHuma Qureshi & Kunal Kapoor at the Launch of  “Chicken Khurani Recipe Hunt”

To understand the marketing gimmick a bit better calls for a brief overview of the plot. “Luv Shuv …” is about a joint Punjabi family who are desperately searching for a recipe that has been in their family for generations and which is the key to their highly-successful dhaba.

Kunal Kapoor Chicken Khurani Recipe HuntKunal Kapoor at Chicken Khurani Recipe Hunt

The recipe – you guessed it, Chicken Khurani – was lost by the senile grandfather and the family can’t get a coherent clue out of him. Of course, there are sub plots and half-mad supporting characters to add to the masala but the basic comedy is quite delicious by itself.

Huma Qureshi Kunal Kapoor Chicken Khurani Recipe HuntHuma Qureshi & Kunal Kapoor at Chicken Khurani Recipe Hunt

Bollywood actors Huma Qureshi and Kunal Kapoor, who star in the movie, posed in front of a giant pressure cooker – a quirky way to get people’s attention and a rather creative style of representing the theme of the film.

Huma Qureshi Chicken Khurani Recipe HuntHuma Qureshi at Chicken Khurani Recipe Hunt

Producers thought that roping in the audience would be a great way to rack up interest in the film. The cash prize doesn’t hurt either, eh?

IANS

Filed Under: Cinema



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