The next Karan Johar project Student of the Year is one of the most-awaited movies of the year. Although it has yet to be released, the pre-premiere marketing has taken off in full swing thus creating a legion of diehard fans who can’t get enough of trivia and news. The producers are thrilled beyond words and have even launched a line of movie merchandise which is being snapped up like hot cakes.
‘Student of the Year’ Merchandise launch
The cast of newbies Alia Bhatt, Varun Dhawan and Siddharth Malhotra came together at Infiniti Mall in Andheri, Mumbai on October 9 to launch the goodies including T-shirts and mugs.
The merchandise was the brainchild of Bottomline Media who collaborated with Yebhi.com – one of the leading fashion websites in the country – to create the range.
‘Student of the year’ stars
Alia and the boys received a more than warm welcome from roaring fans who turned up in prodigious numbers. They also did a little jig on stage to draw in more of a crowd.
Student of the Year premieres on October 19.