‘Support My School’ campaign is an noble initiative by NDTV India and Coca-Cola to raise funds for over 250 schools in India. The telethon that was aired live on NDTV also had Aishwarya Rai Bachchan and Sachin Tendulkar, the ambassador for the campaign. The show commenced with a live performance by little dancers from Shiamak Davar’s troop, Shankar Mahadevan and Darsheel Safary.
Sachin tendulkar said, “Telethon 2013 has again been an overwhelming experience with higher levels of enthusiasm and support for the ‘Support My School’ campaign than ever before. The campaign is very close to my heart and I am delighted at the response we have received this time from individuals and corporations alike.
The event saw many celebrities winding up their work and attending the campaign in full force.
Ayushman Khurrana 2013 NDTV Coca Cola Support My School Campaign
The man who made women swoon with his good looks and his successful movie, ‘Vicky Donor’ made it to the event wearing a black fleece jacket over a printed tee and coloured burgundy denims. A pair of white sneakers looked good with his look.
He posed with the master blaster who wore the campaign t-shirt with denims and black shoes.
Aishwarya Rai Bachchan And Sachin Tendulkar
Aishwarya Rai & Sachin Tendulkar at NDTV Coca Cola Support My School Campaign
Aishwarya Rai Bachchan hosted the event with Sachin Tendulkar with the latter signing a bat for the individual winner of the fund raising campaign. It was a big feat and the organisations managed to accumulate an enormous amount of funds to facilitate the funding of underprivileged schools in India.
Sachin Tendulkar & Aishwarya Rai at NDTV Coca Cola Support My School Campaign
Aishwarya wore an Abu-Sandeep black traditional ensemble at the event with lavish embroidery in black. A metal watch and gorgeous hair completed her look.
Kajol at NDTV Coca Cola Support My School Campaign
Kajol Devgn attended the event and also donated a lump some amount of money towards the development of schools in India. She was seen wearing a pastel teal blouse with black denims.
Kajol 2013 NDTV Coca Cola Support My School Campaign
She looked extremely good at the event.
Aishwarya Rai performs at 2013 NDTV Coca Cola Support My School Campaign
Aishwarya performed to songs for the audience along with Shweta Tiwari which was broadcasted live on NDTV India. Darsheel Safary and the kid’s gang of dancers performed to songs aimed at children and songs like, ‘Ek school banana hai’ really touched our hearts. Aishwarya said at the campaign, “As a mother, I understand the urge to provide your child with the best opportunities available to help them grow and prosper.
Shweta Tiwari performs at 2013 NDTV Coca Cola Support My School Campaign
Every child deserves these opportunities, every girl needs to know that she herself is a beacon of hope and has the power to influence her future.”